Business owners need to work out a lot of details around marketing. While the internet is king, there are still a lot of benefits to direct mailing if you do it right. You can’t just hit a bunch of addresses randomly, get some label printing in Boulder, and expect to see substantial results. Here are some great tips for getting the most out of your mass mailing:
Aiming small is going to be your first trick. Make a list of only 400-500 people. This means trying to get a good sampling from throughout the town or area you are mailing to. It’s easy to get overzealous when trying mass mailing and shoot for thousands of people, but it is a lot harder to convert that many direct mails to sales. The only exception to this would be if you have done your research on the area first and know exactly what kind of age group or income level you are going for.
While these people may not know you, they do recognize the name of your company more than likely. personalize your messages or even address them by name to appear as legitimate and real as possible. They will appreciate that you put the extra effort in to make it look like a message just for them.
You don’t need to go on for pages. You can use bullet points or numbered lists to make your message easier to read and understand. This also makes it quicker to read, which will encourage people to take a second look at your direct mailing instead of tossing it right away.
Planning ahead can be really helpful and allow you to stay ahead of problems and concerns. The more effort you put ahead of your mass mailing, the better the results will be!